About me…

Hi, I'm Faye!

I am a senior International Business Management student at Tio University of Applied Sciences, based in the bustling city of Amsterdam. Growing up with a multicultural background and diverse work and life experiences has taught me to be tenacious, fearless, and optimistic in all my endeavours. I am grateful for the opportunities that have allowed me to explore my passions, particularly in the fields of innovation and UX design. These experiences have truly been a blessing, and I am eager to continue discovering my hidden potential in my future journeys.

Education

Tio University of Applied Sciences in Amsterdam

2019-2023 (graduate in Q1 2023)

International Business Management (IBM) - Fast track program

Average score: 7.7

Work expeirence

  • Venture analyst - 12/2022 to Present

    • Enables entry of Forbes Global 500 companies, banks, governments, and European projects into new markets by developing market research and detecting new technologies and startups.

    • Researches and shapes programs based on client needs by communicating with senior management of R&D, M&A, CVC, and Innovation departments.

    • Generates performance and valuation analysis of over 1000 global startups and scale-ups in AI, E-commerce, HealthTech.

    Startup Scout - 06/2022 to 11/2022

    • Researched innovative startup solutions to address corporate challenges, such as last-mile logistics and 2nd-hand marketplaces, in the Consultant Team.

    • Conducted market research and competitor analysis to assist clients in identifying relevant technologies.

    • Generated performance evaluations of startups and scale-ups, considering client needs, product maturity, funding, and market performance.

    • Utilised data visualisation to present findings to stakeholders from various backgrounds.

    • Engaged with over 500 startup founders to build positive relationships and encourage participation in open innovation programs.

  • EMEAR Partner Marketing Intern - 06/2021 to 09/2021

    • Sorted and analysed response data for Marketing Velocity Voice (MVV) to create engaging content.

    • Developed and visualised a homepage optimisation idea for MVV using Figma, which was adopted and passed to an external agency.

    • Proposed strategies to reduce partner search time by 50% by simplifying the user journey on cisco.com homepage with fellow interns.

    • Created social media content on Cisco EMEAR Partner accounts, reaching over 30,000 followers.

  • Online personalised gift shop with a mix & match concept

    Owner - 09/2020 to 06/2021

    • Developed brand positioning, identified customer needs and arranged finance.

    • Created digital marketing campaigns (e.g. Match a bunny with your personality, giveaways, micro-influencer partnerships).

    • Developed a website with brand and audience focus, utilized SEO and Instagram strategies for awareness and engagement with target audiences. https://infominidaydream.wixsite.com/website (The original domain was taken down.)

    • Managed online sales and processing of goods.

  • Languages

    • Chinese (Mandarin) - Native

    • Chinese (Cantonese) - Native

    • English - Fluent

    • Dutch - Good (B2)

  • Tools

    • Figma

    • Microsoft Office

    • Google Analytics

    • Google ads

    • Photoshop

    • SPSS

  • Skills

    • Business writing

    • Basic SEO/SEA

    • Data analytic

    • Digital advertising

    • Prototyping

    • Social media marketing

    • Storytelling​

    • UX Design

  • Archievement

    T500 - 2023

    A list of 500 talented people who have shown outstanding achievements in the digital landscape in the Netherlands.

    Huawei Seed for the Future Scholarship - 2021

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Projects